"When you need an
Enthusiastic Supporter and Guide"
"When you need a Partner who thinks
Holistically and delivers Results"
"When you need a Terrific Listener
with Boundless Energy"
"When you need to go from
Helpless to Empowered"
"When you need someone who
treats your Issues as his Priority"
WELCOME!! Delighted that you are here.
You want to know that you’re in capable hands? The road to Coach has been 25 years in the making for me.
Lets get straight into what you need, if you were where you wanted to be then I guess you wouldn’t be here.
I invite you now to call (021 817547) and arrange an engaging coffee conversation, it’s where all my relationships/engagements start.
The combination of business exposure and personal development will give you an experience that will reward at many levels. Lets make you BIGGER!
icu BIG! grows due to it continually delivering the objectives and goals of it clients.
Here is some of the ‘Hall of Fame’ from 2016. We award trophies for Recognition on the basis that either those we partner with had not defined what Success looks like or were not accustomed to pausing to Celebrate!
Our ongoing relationships have evolved to partnerships where we function as a key part of the business as oppose to a visitor to it.
Our clients engage us because we deliver ongoing results within Sales & Income Growth, Margin Evolution, Scale and Reach.
The person and the business are not mutually exclusive and we work as much on growing our clients within their business.
Our areas of speciality are Leadership, People Management and Customer Engagement.
Cornerstones, on which icu BIG! operates, are Authenticity, Tenacity, Optimism and Humour and this video seemed the best way to capture much of who we are and what we do.
At every stage we endeavour to make ourselves as accessible as possible. We might not be for all and never set out to be but all journeys start with a conversation just as ours will. Most, if not all, of my client engagements commence with a coffee so book yours and lets see what is possible for you and your business.
Professional Coaching and Mentoring – Auckland
I’m tired of this meme but lets start here anyway! I have truly lost count of how many times I have seen this meme. It ‘grates’ on me for a number of reasons due to the fact that I h
Mentor/Coach – Lets start with definition I am often asked to differentiate between Mentor and Coach, sometimes it’s about perception. In reality there is undoubted crossover and the core
The Charity landscape gets more and more crowded and there is a need to be ever more creative to engender Awareness and Donation.
I’ve been working with Charities, on a voluntary basis, for over 7 years and have devised and run events for:
"Jonathan was referred to me through a mutual associate. I have done some work with mentors/coaches in the past and found that my expectations weren’t really met in the past, as I had felt the coaches/mentors had their own agendas. That is where Jonathan is different. The first time we met, we talked about me and where I was and what I wanted. I instantly built rapport with Jonathan because he is such a careful and good listener. He is also extremely knowledgeable so I knew I was working with an all-round professional. We dealt with stuff at both a personal and business level which really was fantastic. I really enjoyed our time spent together, the conversations we had and the great insights that he offered were priceless. The activities I would do between the sessions were enjoyable and meaningful, knowing that they were going to help to make the difference. I can’t recommend Jonathan enough if you are considering a mentor/coach at a personal and/or business level."
"I have had the pleasure of working with Jonathan during a particularly difficult period in my business lifecycle. I was stuck between rapid growth and stagnation. Fortunately for me, Jonathan provided me with that fresh pair of eyes and boundless enthusiasm that I needed at that particular time. His ability to focus on the potential gains allowed me to refocus my efforts, make educated decisions and overcome some of my long held trepidations, regarding success. Jonathan is now a valued “business partner” and integral part of my decision making process. His input is both respected and appreciated."
“Jonathan places a huge value on building relationships and establishing trust. He is a terrific listener who has an ability to see through to the real issues at hand. Jonathan certainly stands out from t he crowd and adds huge value to his relationships.”
"After our weekly catch up I always drive home smiling and ready to 'smash the world' the following day"
Jonathan Sweeney is a trusted business advisor and professional mentor to myself, the director of a New Zealand digital marketing company. His experience and enthusiasm offers a very different yet holistic approach to the development of a new age business. It goes without saying that a business is very seldom an entity that stands alone and apart from the management. Your personal mindset certainly influences the daily decisions that you make. And as a result, your personal holding patterns govern and often hinder your ability to make future advancing decisions. Jonathan’s approach is unique but he has an uncanny knack of facilitating change at a personal, professional and business level. He is a three in one package, a trusted business advisor, professional mentor and business development coach.
"I had opportunity to work with other business coaches before but I never actually did it because I couldn’t envisage the real value until I met Jonathan. Jonathan is very different. He takes a holistic approach and help me to eliminate or reduce the noises which prevent me from achieving my business goals. His approach is gentle but effective. He also took my issues as his priority and went extra miles to give me all the resources possible for me to make sound decision. He makes me feel empowered when I am feeling 'helpless'. I feel extremely lucky to have Jonathan as my business coach. The value I got out of his service is priceless!"
"I engaged Jonathan recently to help me on a journey of self-discovery I was on. I was in a unique position of performing well in a role yet wasn’t able to translate why I performing well and what that skills meant to other potential employers. Add to this I was in the process of selling our house and moving out of Auckland, I come to Jonathan quite ‘frazzled’. Our journey started and finished with determining ‘who am I….and what does that mean’ and I chose to work with him based on a very quick and helpful social chat where I knew not only did I like him, I would enjoy working with him. I knew throughout this chat, that I needed to work with him as he could help breakdown the BS quickly, get to the core challenges and show me the roadmap in what I consider to be both a safe and fun environment. I asked for honesty candour and to be challenged, and that was what I got. Why else did I chose him, and what did I like about working with him? He has outstanding credentials and experience in life and business, and is credible when he speaks. He understands, frames and listens well and pushes when required. I also admired the amount of prep and post prep work Jonathan does in order to aid the process to getting to the end goal. I was extremely pleased with the end results, was able to apply them and am proud to be able to offer this testimonial."
"Jonathan is a man of high values. Integrity and honesty come to mind, layered with an infectious desire to help people in all aspects of life and business. I got a sense that he trully listened and understood me. No hard sell here! just a genuine offering to connect and see how things go from here."
“Having known Jonathan for many years, both on a professional and personal level, I can confidently say he has helped me drive my career to another level. When I first met him I lacked the self-confidence required to negotiate in a fast paced industry & through his coaching he has assisted me in setting goals and how to take ownership of them. His most valuable asset is that he a great listener and always available to answer questions. Jonathan has a wealth of knowledge and creative ways in getting the best out of you in challenging environments. If you really need that extra drive or ready to take a journey of self discovery then Jonathan is the right person to help you achieve this”
“Jonathan is an amazing human being, firstly, a kind, pragmatic person with proven corporate nouse, emotional intelligence and an acute awareness of how to target an issue with common sense and to get best results. He is devoted to his clients and seeks to understand first, with no judgement. He always makes time and is present to me. He is a great listener, focuses on identifying the issue or opportunity at hand, and works to find ways to bring out the best in me by getting to the core. He has sound experience and a proven track record of solving problems, understands where to be gentle but also when to be firm. He is patient and completely focused on finding the path to a better way and I have found great results and peace with his techniques - which adapt to whatever situation or issue is at hand, no matter how large or small they may seem. I trust him and genuinely believe he sees the best in me, wants me to be the best I can be and have utter faith that he will persevere to helping me be a better person, both professionally and personally.”
I was fortunate to be introduced to Jonathan by a business acquaintance when I attended a presentation. I was struck by the genuine caring nature he portrayed during that talk and felt the empathy he had. I had been involved with business mentors before and found that the majority of the time was spent on “Metrix” or “Execution” and I started to feel the effects of paralysis from analysis where the emphasis was on the financial performance only. I have been fortunate to be in a career where it hasn’t felt like work for 24 years and I needed an exit strategy but had difficulty letting go. Jonathan was able to guide me through the business planning as well as the emotional barriers I was creating to make the process possible and I have been able to create the pictures and plans for the future and the next stage of my life. I highly recommend him to anyone who wishes to get more of what they want out of their life but need help moving this forward.
"I reached out to Jonathan when I found myself in a situation, professionally, I didn't know how to manage . I felt I needed to do "something else" to change the situation I was in but was unsure of what or how. Jonathan provided me with tools and exercises designed to help me identify the real me ,and through that, the options I had available to move out of the space I was in. Jonathan's process was also valuable in keeping me on track .Weekly meetings and twice weekly phone calls ensured I stayed on track with the learning and changes in thinking slowing being installed with a steady hand on my shoulder.
"I have known Jonathan for over 7 years and he has always been an strong advocate for what he sees as the real potential in me. Recently I chose to take on a new role and leave the same employer of the last 10 years - this was daunting for a host of reasons. Working with Jonathan gave me the reassurance, confidence and motivation I needed to reach the tipping point and charge on over it. If you are thinking of taking on a new role or direction I strongly recommend his experience, NZ retail knowledge, objective guidance and insight."
Jonathan is very direct, focused and hardworking, everything you are looking for in a business mentor. He knows how to help and will get you thinking for yourselves to ensure your business grows and moves in the direction you are working towards. He has a great grasp of business and vision to assist you on your way. We highly recommend him"I have been working with Jonathan on my business for the last 4 months.
“It is not easy to find a mentor who can guide you through and within your life. I am lucky enough to have met one, I could not have achieved what I have without him. Especially when you go through dark times in your life, he is so encouraging and pulls you out of the darkness. The attention is started from a positive attitude from him, then when I started to get to know him I realized he also has a warm and generous heart underneath. That is when the trust started between us. One thing I am not great at is listening, and he picked up straight away. It is way easier for other people to figure out your bad habits, rather than yourself. And you can only start working on your habits once you know that. He is a true listener, sometimes, it is easier to get the problem sorted when you start sharing, and see things from another set of eyes. He is so accountable, he is the ONE you can trust, he delivers what he promised.”
"Jonathan has played a key role in the evolution of our business and we relate to him more as a partner than consultant. While we benefit from ongoing support and recommendation on various aspects of our business we find the work that he does around Category reviews, NPD pitches and Key event presentations to be highly valuable. Having had experience working with the major grocers in the UK we get the need to have succinct, robust and importantly success orientated material to present. Whether we are working with key customers both here, or Australia, I always feel a high level of confidence going into a meeting with work that Jonathan has played an integral role in helping us put together. It's rare indeed to have the benefit of experience from both sides of the commercial desk and he demonstrates time and time again this value - I highly recommend him as a coach and presentation expert."
"Just wanted to send a sincere Thanks for last week's sesh. Productivity and Efficiency are up as well as Love for background work, Stress response is dramatically lower! Disconnecting the plug to 'Don't F%^* that up, you'll maim someone' is a huge relief - something that 10 years of meditation didn't fully dislodge. The 'FORCE' is strong with you!"
"He 'fixes': Me, My Life, My work and in general he makes me a better person"
"Jonathan was a real support to me. He is one of those people who helps you take a step back and supports you to take a decision during tough times when you don't see any clear solutions. I always remember him telling me 'whatever decision you make, people will always judge you according to their life and their experience', but you have to do what you believe will make you happy. Jonathan was very encouraging and help me to gain alot of confidence. I am really convinced, he is a person who had a huge impact on my career."
“Jonathan was a brilliant guide through the process of changing my personal and career priorities. Before working with Jonathan, I knew I wanted a change but was unsure on what the steps for that process were. He asked the right questions, shared his own experiences and points of view that helped me see things differently. His easy-going style, commitment and passion towards helping people combined with his business skills were very valuable as I was able increase my self-awareness and “connect the dots”. I appreciate the fact that Jonathan was very flexible to meet at the most convenient time given my busy schedule and also followed up on the key points we discussed in each meeting.”
"After 2013 had decided to leave behind the corporate environment and attempt to start my own business. Having worked for so many years for different companies I felt was not well prepared for the task ahead. Jon has been helping at different stages for the last few months. With his clarity and guidance I initially managed to get a grasp of the wider approach required at that moment. Then, with his focus approach I managed to attack key issues that really have an impact on my business bottom line. A true compass for my business! His deep understanding of marketing and trade marketing proved also to be really valuable at the time of developing sales aids and different promotional materials. It’s been a productive business journey and look forward to working with Jon on my next steps. Thanks!"
“Jonathan has provided me with an excellent stepping stone to become more aware of myself and my actions and the impact they have on others. My goal is to unlock my potential so I can achieve all I set my mind to (work and personal life) without anything holding me back. I have found Jonathan to be naturally very insightful and focused on getting to the root of the issues that may have been holding me back, some issues I wasn’t even aware of. His advice is honest and very useful and he has actively encouraged me to put the learning into practice. I would not hesitate to recommend Jonathan’s services if you are motivated to be the best you can be.”
"In my experience, Jonathan is an enthusiastic supporter and guide. His commitment to focusing on our goals has been very productive for us. Because of his wide experience in business, Jonathan is able to both see the big picture and identify the small detail in a challenging goal. Jonanthan's style enables him to be both sensitive to situations and to tell it how it is. I am happy to recommend Jonathan as an excellent business coach and advisor."
The experience has been great. Jonathan is genuinely interested in making sure that I succeed. He has a great talent for listening and pinpointing what needs to be addressed, expanded and discarded. Jonathan has great artistic ideas and made me think outside the square, which produced great results. It is a journey of self-discovery and Jonathan is there for me whenever I need someone to discuss my experiences and then apply these to my business. He has been there for me from inception to getting the word out there about my business. I can highly recommend Jonathan as a business mentor."
“The first time I met Jonathan his personality came across to me as someone who enjoys life and you wanted a share of what he’s got. As I talked to him I found it was easy to open up to him and our coaching sessions were very casual. Jonathan was good at keeping me to task and I felt I achieved good outcomes. Jonathan is a good listener and has a natural ability to draw out the essence of the topic.”